JA Anti-Bankruptcy Ad
“18-25 year olds are the fastest-growing age group for bankruptcies.” That quote is credited to Louisiana State University and it’s the subhead in a print ad from the local Junior Achievement...
View ArticleExcite Prospects with Education
When a prospect sees banking as a two-way relationship, it can be easier to recruit them as accountholders. How do you accomplish that? Here are a few “educational” ideas. Ocean Spray accounts for 80%...
View ArticleMind your T&C’s During Financial Literacy Month
April is financial literacy month. As a provider of financial products and services, it’s a great time to perform self-assessments of the terms and conditions (T&Cs) used to explain your financial...
View ArticleTalks With a Millennial: What Millennials Don’t Know About Branches
The average bank customer is going to get younger. It’s just a matter of time, given the fact that Millennials (people born between 1982 and 2000) now comprise the largest generation in the country. I...
View ArticleTalks with a Millennial: Why Do We Need Checks?
The majority of Millennials predict that within the next five years, the way they pay for things and access their money will change completely, and a new offering from a payments sector disruptor (such...
View ArticleTalks with a Millennial: Tailor Your Onboarding When Wooing and Opening Teen...
Who’s unaware that onboarding is critical, and that it’s especially challenging to attract, onboard and develop Millennial account holders? If your onboarding approach for Millennials is the same thing...
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